Welcome

PR Button is a boutique public relations consultancy offering a range of services including strategic communication planning, community engagement and consultation, corporate communication, issues management and media liaison as well as training programs in media and presentation skills.

Based in Darwin in the Northern Territory, we have a thorough understanding of the local landscape and players and are able to provide services across the Territory for local, national and international clients with interests in the NT as well as professional services for projects and clients with interests further afield.

ABOUT

PR button

PR Button offers fully integrated communication solutions to increase awareness, understanding and engagement, be that via traditional or social media channels, online or face-to-face consultation.

Inspired by challenges others find too hard, we are persistent and passionate in all that we take on and strive to establish a clear understanding of clients’ needs and develop targeted communication solutions.

The company’s founder, Jeannette Button, is backed by a network of equally qualified professionals who will assist in providing extra capacity, creative talents and online know-how.

ESTABLISHED BY

Jeannette Button

Jeannette Button

With more than twenty-five years experience in the communication industry, Jeannette has worked on projects across the telecommunications, tourism, mining, government and not-for-profit sectors. She is well connected to the local media and communications network and understands the Territory’s unique locations and characters.

Since establishing PR Button, Jeannette has developed her credentials in community consultation and engagement and has been engaged by both the government and private sector on key infrastructure and environmental projects.

Jeannette is passionate about communications, excels in situations which call on her ability to manage stakeholder relations, is self-motivated and works well in a crisis.

A recognised leader in her field, Jeannette has developed media training packages, lectured at Charles Darwin University, is a Fellow of the PRIA and is IAP2 accredited in Community Engagement.

Jeannette believes in giving back to the community and is currently the Chair of the Australia Day Council NT, a Board member for Carpentaria and a Committee member of the Arafura Games Advisory Committee. Jeannette has previously served as Chair of Corrugated Iron Youth Arts, President of the NT chapter of the Public Relations Institute of Australia (PRIA) and a national PRIA Board Member.

 

Contact

GPO Box 1855, Darwin, NT 0801
Phone: 0407 727 080
Email: info@prbutton.com.au
ABN: 15 494 812 509

Services

Our services include:

  • strategic planning
  • community engagement
  • stakeholder consultation
  • corporate communications
  • issues and crisis management
  • media management – including media releases, distribution and liaison
  • social media
  • report and award submissions
  • event management
  • conference facilitation
  • training programs and skills development in media and presentation skills

Portfolio

PR Button enjoys working with a range of clients across the government, mining, development and the not-for-profit sectors.

 Our clients include:

  • AECOM
  • Byrne Consultants
  • Carers NT
  • Cerdas Consulting
  • Corrugated Iron Youth Arts
  • Darwin Community Arts
  • Halikos Group
  • Mission Australia
  • Northern Territory Government
  • NT Major Events Company
  • Relationships Australia NT
  • Territory Resources
  • TIO
  • Vista Gold, Mt Todd Gold Mine project
  • Pro-bono: Australia Day Council (NT), Carpentaria

Skills

Stakeholder management

Leadership

Creative thinking
Emotional intelligence (EQ)

Written & verbal communications

Media liaison
Project management

Coaching & mentoring

 

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STRATEGIC COMMUNICATION: MT JOHNS FLOOD IMMUNITY

community consultation

The Mt Johns Flood Immunity project, for the Northern Territory Government,  included the development of the communication strategy and community consultation to identify suitable options for flood immunity in  Alice Springs.

Stage One consultation, completed in October 2015, identified key issues for consideration by the technical design team. The Stage Two consultation, August 2016, included much broader consultation with the Alice Springs community, public information displays and meetings with key stakeholders.

During the project campaign 119 responses were received from members of the public and over 100 people attended public information displays without any negative media exposure. Key findings from this consultation have recently been released to the public as part of a broader study of infrastructure projects in Alice Springs.

Portfolio: Relationships Australia NT

Family-Week-drawing-B09295

Operating as a not-for-profit can sometimes mean that the operating budget does not extend to full time public relations and marketing positions. PR Button provides the strategic public relations  advice to assist the community services organisation develop their public profile and promote their services to the wider community. Services include strategic direction, media management and mentoring of key staff to assist in the development of communication skills within the organisation.

PORTFOLIO: #TELLMEABOUTIT

Employee assistance program #tellmeaboutit

When Relationships Australia NT wanted to market its Employee Assistance Program to Government employees, PR Button developed a fresh approach for dealing with an issue that is often only talked about behind closed doors.

The #tellmeaboutit campaign aimed at removing the stigma of using counseling services with a friendly invitation to assist people seeking help. Featuring a hash-tag and iconic Territory animals, the campaign has been used online, in printed collateral and bus advertising.

Results from the campaign indicate an increase in the provision of Employee Assistance Services and social media participation.

MEDIA & PRESENTATION SKILLS TRAINING

Gerry Woods re badminton NT - save our sport

Dealing with the media in the NT isn’t all about crocs, cops and cyclones. While the thought of giving a media interview may be daunting, understanding what makes news, how the local media operates and what you want to say will make the process easier. Drawing on extensive experience of working with the media, PR Button’s Executive Media Training workshop will help you learn the skills to get your message across. Workshops include:

  • An overview of the NT media
  • News values
  • The impact of social media
  • How to respond to a media enquiry
  • Preparing for an interview – “knowing the difference between a pre-record and going live”
  • Media interview practice and feedback

CONTENT DEVELOPMENT

Carers NT

With years of experience and a broad range of clients, PR Button specialises in developing and curating content and copy that resonates with target audiences including:

  • Corporate communications
  • Media – traditional and social
  • Feature articles
  • Advertising
  • Blogs
  • Brochures

Community Consultation

Jeannette Button working with the NT Planning Commission for the Litchfield Subregional Land Use Plan

Ensuring that community concerns and issues are heard and considered is vital to the success of any project which reaches across a broad and varied audience. PR Button is engaged by the Northern Territory Government, peak bodies and development companies to plan and implement community consultation and engagement to make sure that the voice of all stakeholders is heard, that communication is open and the needs of all parties potentially impacted by a project are taken on board. Jeannette Button is IAP2 accredited in Community Engagement and draws on the expertise of IAP2 methodologies.

QUALITY ASSURANCE

PR Button assumes full responsibility for quality and performance management of all professional services provided by it and its sub-contractors.

Our processes are based on two-way communication between consultants and the client to ensure project objectives are documented, agreed and achieved.

As a member of the Public Relations Institute of Australia PR Button is governed by an industry code of ethics. Jeannette is experienced in dealing with matters of a political and/or sensitive nature and is professionally committed to ensuring that projects are managed confidentiality and to a high standard.

Jeannette is a Fellow of the Public Relations Institute of Australia and is IAP2 accredited in Community Engagement.

PR Button currently holds Public Liability and Professional Indemnity Insurance.

Portfolio: Mt Todd

IMG_4241V2-Truck

US company Vista Gold is well aware of the importance of managing their brand and reputation for one of the Territory’s well known mine sites, the Mt Todd Gold Mine. PR Button has provided fully managed services for all of the project’s public relations requirements. Activities include media management, branding, website and the development of a community engagement program to ensure that the community had access to accurate information on the mine project.