Welcome

PR Button is a boutique public relations consultancy offering a range of services including strategic communication planning, community engagement and consultation, corporate communication, issues management and media liaison as well as training programs in media and presentation skills.

Based in Darwin in the Northern Territory, we have a thorough understanding of the local landscape and players and are able to provide services across the Territory for local, national and international clients with interests in the NT as well as professional services for projects and clients with interests further afield.

ABOUT

PR button

PR Button offers fully integrated communication solutions to increase awareness, understanding and engagement, be that via traditional or social media channels, online or face-to-face consultation.

Inspired by challenges others find too hard, we are persistent and passionate in all that we take on and strive to establish a clear understanding of clients’ needs and develop targeted communication solutions.

The company’s founder, Jeannette Button, is backed by a network of equally qualified professionals who will assist in providing extra capacity, creative talents and online know-how.

ESTABLISHED BY

Jeannette Button

Jeannette Button

With more than twenty-five years experience in the communication industry, Jeannette has worked on projects across the telecommunications, tourism, mining, government and not-for-profit sectors. She is well connected to the local media and communications network and understands the Territory’s unique locations and characters.

Since establishing PR Button, Jeannette has developed her credentials in community consultation and engagement and has been engaged by both the government and private sector on key infrastructure and environmental projects.

Jeannette is passionate about communications, excels in situations which call on her ability to manage stakeholder relations, is self-motivated and works well in a crisis.

A recognised leader in her field, Jeannette has developed media training packages, lectured at Charles Darwin University, is a Fellow of the PRIA and is IAP2 accredited in Community Engagement.

 

Contact

GPO Box 1855, Darwin, NT 0801
Phone: 0407 727 080
Email: info@prbutton.com.au
ABN: 15 494 812 509

Services

Our services include:

  • strategic planning
  • community engagement
  • stakeholder consultation
  • corporate communications
  • issues and crisis management
  • media management – including media releases, distribution and liaison
  • social media
  • report and award submissions
  • event management
  • conference facilitation
  • training programs and skills development in media and presentation skills

Portfolio

PR Button enjoys working with a range of clients across the government, mining, development and the not-for-profit sectors.

 Our clients include:

  • AECOM
  • Byrne Consultants
  • Carers NT
  • Cerdas Consulting
  • Corrugated Iron Youth Arts
  • Darwin Community Arts
  • Halikos Group
  • Mission Australia
  • Northern Territory Government
  • NT Major Events Company
  • Relationships Australia NT
  • Territory Resources
  • TIO
  • Vista Gold, Mt Todd Gold Mine project
  • Pro-bono: Australia Day Council (NT), Carpentaria

Skills

Stakeholder management

Leadership

Creative thinking
Emotional intelligence (EQ)

Written & verbal communications

Media liaison
Project management

Coaching & mentoring

 

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CREATIVE SERVICES: NESS COTTON DESIGNS

Ness Cotton Designs

PR Button has teamed up with Ness Cotton Designs to offer fully integrated communication and design solutions, providing a strong and effective component to PR Button’s community consultation, public relations and community education projects.

Ness Cotton is a qualified graphic designer with over fifteen years industry experience.

As a strategic, multidisciplinary designer Ness is a creative with an eye for innovation and the perfect design solution. Her clients include the City of Darwin, the Northern Territory Government, Browns Mart Theatre and Amity, to name a few, and although her skill set is vast, her greatest expertise is brand identity design, creative thinking, illustration and print collateral.

Joint projects include Relationships Australia NT’s “Tell me about it” campaign, Carers NT Annual Report and Connect magazine, the Mt Johns Flood consultation and NT Government Flood mitigation maps.

Ness has an Advanced Diploma in Visual Communication and Design.

www.nesscottondesigns.com.au

Facebook: nesscottondesigns

COMMUNITY CONSULTATION: MT JOHNS FLOOD IMMUNITY

community consultation

The Mt Johns Flood Immunity project, for the Northern Territory Government,  included the development of the communication strategy and community consultation to identify suitable options for flood immunity in  Alice Springs.

Stage One consultation, completed in October 2015, identified key issues for consideration by the technical design team. The Stage Two consultation, August 2016, included much broader consultation with the Alice Springs community, public information displays and meetings with key stakeholders.

During the project campaign 119 responses were received from members of the public and over 100 people attended public information displays without any negative media exposure. Key findings from this consultation have recently been released to the public as part of a broader study of infrastructure projects in Alice Springs.

MEDIA RELATIONS: HALIKOS GROUP

locality

PR Button provides executive media advice to leading development, construction and hospitality company Halikos Group on a range of projects including the development of the new master planned community, Northcrest, and helped produce the company’s 30th anniversary 24 page lift-out in the NT News.

PUBLIC RELATIONS: CARERS NT

Corporate Communications

PR Button has worked with Carers NT since 2016 to develop the public profile and increase understanding and awareness of the role of carers in our community. Work includes redevelopment of their website, corporate communications such as the Annual Report, a new bi-annual magazine and media relations.

PORTFOLIO: CRISIS COMMUNICATION

Fuel Pricing crisis

AANT – FUEL PRICING

PR Button was engaged by AANT to work with the member-based organisation to develop key messaging in response to soaring fuel prices in the Northern Territory in 2014 and an investigation into the pricing model by the ACCC. Ongoing support was provided into 2015 with the promotion of a key partnership between AANT and United Fuel to offer AANT members a considerable fuel discount which contributed to greater pricing competition across the Territory.

PHOTOGRAPHY

Relationships Australia

PR Button enjoys working with a range of creative providers to deliver a complete service for their clients, on occasion however, due to budget or time constraints, Jeannette is happy to get behind the lens herself to deliver visual stories which capture the clients’ needs.

MARKETING: #TELLMEABOUTIT

Employee assistance program #tellmeaboutit

When Relationships Australia NT wanted to market its Employee Assistance Program to Government employees, PR Button developed a fresh approach for dealing with an issue that is often only talked about behind closed doors.

The #tellmeaboutit campaign aimed at removing the stigma of using counseling services with a friendly invitation to assist people seeking help. Featuring a hash-tag and iconic Territory animals, the campaign has been used online, in printed collateral and bus advertising.

Results from the campaign indicate an increase in the provision of Employee Assistance Services and social media participation.

MEDIA TRAINING

Media launch 100 days to go Arafura Games

Dealing with the media in the NT isn’t all about crocs, cops and cyclones. While the thought of giving a media interview may be daunting, understanding what makes news, how the local media operates and what you want to say will make the process easier. Drawing on extensive experience of working with the media, PR Button’s Executive Media Training workshop will help you learn the skills to get your message across. Workshops include:

  • An overview of the NT media
  • News values
  • The impact of social media
  • How to respond to a media enquiry
  • Preparing for an interview – “knowing the difference between a pre-record and going live”
  • Media interview practice and feedback

Workshops can be designed to suit your company’s needs form one-on-one training to lecture format as part of a much broader skills development workshop.

CONTENT DEVELOPMENT

Carers NT

With years of experience and a broad range of clients, PR Button specialises in developing and curating content and copy that resonates with target audiences including:

  • Corporate communications
  • Media – traditional and social
  • Feature articles
  • Advertising
  • Blogs
  • Brochures

Community Consultation

IMG_9907

Ensuring that community concerns and issues are heard and considered is vital to the success of any project which reaches across a broad and varied audience. PR Button is engaged by the Northern Territory Government, peak bodies and development companies to plan and implement community consultation and engagement to make sure that the voice of all stakeholders is heard, that communication is open and the needs of all parties potentially impacted by a project are taken on board. Jeannette Button is IAP2 accredited in Community Engagement and draws on the expertise of IAP2 methodologies.

QUALITY ASSURANCE

PR Button assumes full responsibility for quality and performance management of all professional services provided by it and its sub-contractors.

Our processes are based on two-way communication between consultants and the client to ensure project objectives are documented, agreed and achieved.

As a member of the Public Relations Institute of Australia PR Button is governed by an industry code of ethics. Jeannette is experienced in dealing with matters of a political and/or sensitive nature and is professionally committed to ensuring that projects are managed confidentiality and to a high standard.

Jeannette is a Fellow of the Public Relations Institute of Australia and is IAP2 accredited in Community Engagement.

PR Button currently holds Public Liability and Professional Indemnity Insurance.

STRATEGIC COMMUNICATIONS: Mt Todd

IMG_4241V2-Truck

US company Vista Gold is well aware of the importance of managing their brand and reputation for one of the Territory’s well known mine sites, the Mt Todd Gold Mine. PR Button has provided fully managed services for all of the project’s public relations requirements. Activities include media management, branding, website and the development of a community engagement program to ensure that the community had access to accurate information on the mine project.

 

COMMUNITY CONSULTATION: TRAFFIC SOLUTIONS FOR COOLALINGA

Coolalinga Plan_Page_2

PR Button is currently working with Northern Territory civil engineering company, Byrne Consultants, to investigate and develop the long-term traffic management solution for the Stuart Highway in Coolalinga. With Stage One consultation now complete, feedback has been used to influence the next stage of the project. The community consultation program has to date included: meeting with key stakeholders, an online survey and letterbox drops to local residents and businesses to identify their concerns regarding local traffic management. Consultation on this project continues in 2019.

CSR

Finding balance in Darwin

Jeannette has proudly called the Territory home for almost 20 years and is inspired by its people and opportunities. Always keen to help out, Jeannette believes in giving back to the community and is currently the Chair of the Australia Day Council NT, a Board member Carpentaria and a Committee member of the Arafura Games Advisory Committee. Jeannette has previously served as Chair of Corrugated Iron Youth Arts, President of the NT chapter of the Public Relations Institute of Australia (PRIA) and a national PRIA Board Member.

When not working or volunteering – Jeannette finds balance with her two standard poodles, Noodle and Lulu (and of course her family).